Choosing the best keywords for your website - checklist
Know the keywords you can rank for - choose the best keywords for your website.
The Importance Of “Above The Fold” Content On Your Website
In today’s age you need to catch the eye of your customer before they get a chance to scroll down. Back in the pre-digital days, there...
Where do you go when the bank says no?
If your bank turns you down, they should refer you to alternative lenders. But how does it work? Adam Tavener, chairman of Clifton Asset...
Email marketing: hitting the target
How do you ensure your email newsletters are reaching everyone on your database and getting read? We reveal some tricks to improve email...
Branding
Your brand is one of your greatest assets. It's not just your logo, slogan and design scheme, but your customers' total experience of...
Marketing by text - checklist
Text message marketing can be an excellent way to reach potential customers and encourage them to use your business. Here are ten tips to...
Online and PPC advertising
Advertising online - through pay-per-click (PPC) adverts, banners and other messages - can be an excellent way to promote your brand,...
Writing an advertisement - checklist
Use this checklist to help you write an effective advert, from making your message clear to grabbing attention and prompting a response....
SWOT analysis
Knowledge is key to running a successful business - knowledge about your customers, your competitors, your own operation and the wider...
Facebook ramps up video offer with revamped Watch tab
Facebook is ramping up its video offering as a stronger rival to YouTube and Snapchat with the launch of its redesigned video tab. The...
