ABC Offers Insight Into Publishing Relationships with Apple

November 10, 2011

ABC Offers Insight Into Publishing Relationships With Apple
The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc.
According to the poll, entitled “Going Mobile: How Publishers are Maturing and Monetizing Their Offerings,” most publishers are pushing forth with their efforts to be available on Apple products—about 62 percent of respondents say they have an iPhone app and 44 percent say they have an app enabled for the iPad.

At the same time, just 8 percent of those questioned view Apple’s tactics as favorable to publishers, with many still expressing “frustration with the company’s fees and consumer information policies,” a news release from ABC says. Around 42 percent say the industry needs to find alternative options to Apple to have success in the future.
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