Twice as many get their news via Facebook compared to Twitter
Facebook is emerging as a far stronger news destination than Twitter, according to new data from Lightspeed Research.
It found that 30% of 18-24 year olds turn to Facebook for their news at some point during the week compared to only 12% who turn to Twitter. That seems a little surprising at first, but as others have already said it was where many first heard the news about Osama Bin Laden’s death. Only yesterday we herard that the Italian prime minister Silvio Berlusconi denied he was resigning on Facebook.
Still, I always think of Twitter first for news, but that is clearly not true for a great many young people.
Lightspeed Research surveyed 1000 people about their news consumption via their online panel during October. The results showed that sources of news vary depending on the time of day, with TV dominating in the morning, and radio on the commute to and from work.
TV is king again at home in the evening, with Facebook now almost on a par with radio (10% vs 11%) for evening news. However, Facebook is starting to become a source for news for those who look online for updates.