“My crown is called content,
a crown that seldom kings enjoy”
If you run any type of professional business today you’ll know that, in terms of marketing, the world has changed dramatically. Tried and tested activities for getting client attention just don’t work like they once did:
Advertising rarely gets enough response to justify the considerable costs.
Your telemarketing efforts often get stonewalled.
The specialist press you relied on for coverage has shrunk or even disappeared.
The website you invested time and effort in creating doesn’t generate the leads you crave (and it’s really hard to update too).
Even your trusted network isn’t delivering enough opportunities to keep you going anymore.
You are expert in what you do and know that there are clients out there who would really value your assistance. How on earth do you get their interest?
Valuable content will help you sell. It helps your ideal clients find you and makes it easier for them to buy from you. It’s an opportunity to position your company as the “go to” place to turn to when the time comes to buy.
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action."
7 TIPS TO PRODUCE GREAT CONTENT
Focus on creating strong headlines
Keep it short – Try and keep your title to a maximum of 70 characters.
Make sure your title is relevant to your content (seems obvious)
Write about the audience and engage with them
Choose words that resonate
Use short sentences for impact and clarity
Your content needs to show expertise
Improve your marketing
WHAT EXACTLY IS CONTENT MARKETING?
Content marketing’s purpose is to attract and retain customers by creating relevant and valuable content with the intention of changing or enhancing consumer behaviour. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines reward businesses that publish quality, consistent content.
PR: Successful PR strategies address issues readers care about, not their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.
Register today for your free, no obligation, Content Strategy session.