Writing an advertisement - checklist
Use this checklist to help you write an effective advert, from making your message clear to grabbing attention and prompting a response. Clarify your objective, for example, to simply build awareness or to prompt action such as enquiries or sales. Look at competing advertisements - think about what works well and consider how you can make your advertisement stand out from the crowd. Include one or two key benefits or USPs which set you apart from your rivals; these could incl
