SWOT analysis
Knowledge is key to running a successful business - knowledge about your customers, your competitors, your own operation and the wider business environment. A SWOT analysis will help you gather the information you need to make a proper assessment of your business and your market.
A SWOT analysis is a simple but powerful tool for identifying the strengths and weaknesses of your operation and the opportunities and threats it faces in your market. It will give you a clear pict
