ABC Offers Insight Into Publishing Relationships With Apple
The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc.
According to the poll, entitled “Going Mobile: How Publishers are Maturing and Monetizing Their Offerings,” most publishers are pushing forth with their efforts to be available on Apple products—about 62 percent of respondents say they have an iPhone app
Industry view: What does Google+ offer brands? Earlier this week, Google opened up its new social networking service Google+ for brands with some big names on board, but beyond the brand-building opportunities it is the service’s integration with search that is getting industry experts most excited.
More here… http://ow.ly/7qnRi
Apple eyes fresh marketing team for App Store relaunch
Apple is hiring a digital marketing team to lead the reinvigoration of its App Store by making it a more attractive proposition both to brands and consumers in the face of growing competition.
Twice as many get their news via Facebook compared to Twitter
Facebook is emerging as a far stronger news destination than Twitter, according to new data from Lightspeed Research.
It found that 30% of 18-24 year olds turn to Facebook for their news at some point during the week compared to only 12% who turn to Twitter. That seems a little surprising at first, but as others have already said it was where many first heard the news about Osama Bin Laden’s death. Only yesterday
Is client servicing a dying art? ‘People buy people’ the saying goes. This is as relevant in the world of marketing as any other industry. But the reverse is also true. Poor communication and a lack of chemistry can cause client-agency relationships to break down, or fail to ever get off the ground.