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"Successful marketing is in your hands. We will help you market to success"
• Advanced Strategies to Grow your Business
• How to Transform the effectiveness of your Advertising
• How to double the number of visitors to your Website
• How to use Email more effectively
• The secrets of effective Direct Mail
• How to create customers for life
• How to increase your prices without losing customers
IMPROVE your marketing skills
Expand your knowledge of marketing, learn how to become a great marketeer and have your business punch way above it's weight.
INCREASE your return on investment (ROI)
Discover what works for small companies, find out how to improve response and increase your market share. In these competitive times you need every edge over your competition.
REDUCE your marketing costs
Learn how to reduce your budgets and not rely on expensive advertising to succeed, use innovation to stand out from the competition plus much, much more...
There are many ways that you can market your product or service, we will help you spend wisely and get the best return from your marketing pound. Our broad range of experience gives you the dynamic edge you need to succeed.
We will show you how to reduce your advertising costs without reducing return. How to get your website right up in the rankings and get the most from your online presence. How PR can be free advertising & used to build your brand and get response (yes it can be done).
To find out how we do that, click here...
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We'll give you your money back If you are not
absolutely delighted with us, no question.
It's a big decision to work with someone new.
How do you know they can do it?
Will they deliver what they say?
Are they right for you?
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FREE marketing tips
Our newsletter is full of hints & tips to help you market better, write compelling copy that sells,
understand search engine optimisation & create great email marketing.
FREE marketing audit (worth over £500)
Try our FREE audit and see how & where you can improve your marketing (hurry it's a limited offer).
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No jargon, no pretensions. Just great work from a dynamic team, experienced in working with small business to help make them bigger. We will help you grow your business with effective solutions to the challenges of marketing in these uncertain times.
We are a husband and wife team, with over 20 years experience of helping to generate success for a variety of companies large and small. During that time we've picked up more than a few useful tips to make your budget really work for you.
Why should you take a risk with us, what do we have to lose?
We understand that feeling and are so confident we can make a difference, that
if you're not absolutely delighted with what we do, we'll give you your money back.
So what do YOU have to lose?
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Ongoing Strategic Marketing Advice
Is your business missing opportunities because your marketing doesn’t deliver the results you need?
Azzurro provides senior marketing expertise and an objective, no-nonsense approach to your business. We work as your fully out-sourced marketing department, or on a project by project basis.
Marketing Mentoring and Coaching
If you have the resources or need to undertake most of your marketing yourself you might need to talk to an expert from time to time to get a different perspective or to check if you are on the right track!
We have the benefit of working with multiple businesses at any time, meaning we've tried and tested just about every marketing tactic you can think of!
'Sooner or later everyone has a marketing problem'.
Glib but true. If you are to grow profits there is a limit to the amount you can cut costs or increase prices. That’s when sound marketing kicks in. Marketing consultancy is about solving a marketing problem and producing a marketing plan is the first step on that road.
We research to produce an audit of your marketing activities; we plan to produce a route map of where we are going, and we will implement the plan for you. This is increasingly attractive as you can have all the benefits of a full scale marketing department for a fraction of the cost.
Azzurro can apply extensive experience gained from years in the business across a wide variety of industries and businesses to find your marketing solution.
What happens once we've made our recommendations?
Well, now the fun starts. Having looked at strategy, planned and agreed how to reach your goals, you have to manage the process to ensure success. We can do this for you taking away all the headaches, or work with you and your resources to manage the process to completion.
If you need design, advertising or promotion, both online and offline, you can use our expertise as and when you need it to bolster your in-house capabilities. We will work with you and your existing suppliers, ensuring that consistancy of message and brand are conveyed throughout.
If, on the other hand you need a full service approach, we can supply the entire package, managing it for you. Either way, you have the reassurance that our extensive experience will help you make the right tactical decisions, based on sound marketing sense.
Do you need public relations?
This is largely rhetorical.
Every company, association and organisation has public relations. It describes the relationship an organisation has with its various publics: clients, employees, community, stakeholders, suppliers, distributors and the media that transmit messages to some or all of these groups. Communication with these diverse audiences requires not only specialist skills but also in-depth knowledge of their needs and expectations.
The question then isn’t; do you need public relations? Because like family relations, you’ve already got them.
The real question is; how to best manage these relationships? That's where Azzurro can help.
Provide a comprehensive marketing, advertising and public relations service. From brochure and website design to direct mail and sales promotion, corporate identity to advertising and market research. We love what we do - providing fully integrated and solidly based marketing solutions on budget and on time. And we ensure the same level of attention is devoted to each project, whatever its size.
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ADVERTISING AND PROMOTION
Whilst we are not an advertising agency we can develop advertising and promotion strategies to help you meet your company's development and profitability targets. We research the right channel to make sure you can communicate effectively with customers and potential customers. We consider all opportunities from mainstream adverts to state of the art Internet promotion. Whatever the media, you know that our extensive experience will ensure that you have the best exposure possible.
Half the money I spend on advertising is wasted,
the problem is I don't know which half
- Lord Leverhulme (founder of Unilever)
COPYWRITING
Persuasive writing can bring more visitors to your website, more orders from your brochure or just more people sharing your point of view. You'll never be able to persuade everyone but it can make the difference between a successful campaign and a waste of money.
Sales letters and advertising are persuasive writing in their purest form, but you see persuasive writing everywhere - whether it's business letters, direct mail, even some journalism, pretty much all writing is persuasive and trying to get an opinion across.
We're not promising we could sell ice to the Eskimos, but we could certainly persuade them to find out more.
DESIGN
What makes a brochure have that pick me up and can't put me down feeling?
What makes it talk to its audience in their language, engaging their interest?
Let us show you how to spend less and sell more by having powerful brochures and marketing materials with great photography, creative typography, persuasive copywriting and first class reproduction. Your next brochure, annual report, point of sale or mailshot can be infinitely superior to your competitors and far more effective when you get a great design team on your side.
EMAIL
If you know the most likely users of your product or service, then the most cost effective way to contact them is usually going to be directly, by post or email.
You may be interested in e-marketing and the creation of powerful direct mail shots by email. There are strict criteria which apply to unsolicited direct mail and a responsible agency such as ourselves would never transgress them. But if you have a database of individuals who have expressed agreement to receive e-newsletters or e-mailshots, then the skills of our digital studio and direct mail specialists combine to make possible persuasive, creative, professional and effective e-marketing.
EVENT & EXHIBITIONS
Promoting your business at an Exhibition, Seminar or Event can be an excellent way of finding new customers or developing strategic partnerships.
Booking the event is only the start of the process, in order to maximise your return on investment you will need to ensure that you have the following in place.
• Event Management Plan • Clear Objectives and Measures • Promotional Material
• Exhibition Stands • Fully briefed staff • Follow-up Plan
Azzurro can provide the professional support to ensure that you are fully prepared to maximise your attendance to any exhibition or event.
MOBILE
A well designed mobile internet site can be an excellent marketing tool for brands and adding interactive features such as competitions, refer-a-friend and customer feedback engages the user and encourages them to return.
Mobile marketing is becoming an integral part of the marketing mix. This is because over the past year data charges have been reduced, so accessing the mobile internet is not as expensive as it used to be.
A study by Airwide Solutions earlier this year revealed that the number of brands planning SMS and MMS mobile marketing/advertising campaigns has doubled over the past year.
PUBLICITY
Well-targeted publicity is an extremely cost-effective method of promoting your product or service. Positive exposure through print, radio and television mediums generates awareness of your product or service and can have a positive impact on sales.
Azzurro can help you to be successful with your publicity program by:
RESEARCH
To run a successful business you need to know all about your potential and existing customers and the marketplace you operate in. Regularly assess who your competitors are, their strengths and weaknesses, who your customers are and what they want, and whether there are any gaps in the market.
You need as much information as possible from a variety of sources to help you understand your marketplace. Find out about economic and industry trends, customer requirements, newly released products and what your competitors are doing.
Our quality research provides you with a firm platform on which to base your strategies to help your business grow.
WEB SERVICES
First impressions count - Is your web site giving the best impression of you?
Your web site is your organisations showroom. What impression are you giving your customers when they visit your web site of the quality of the products and services you sell?
We will help you to connect with your customers by integrating design with functionality, so that your web site not only looks good, but also has the necessary elements for web site optimisation.
It may be that you just need a quick revamp to bring everything up to date, or a total redesign. Either way, we will help to make the most of your online presence.
NO OBLIGATION OFFER
A trial meeting allows you to meet me, and for me to meet you. I need to know what you expect me to do and I need to be sure that I am the right person for the job.
The trial meeting is likely to provide you with new answers and should end by us laying down an informal plan which would generate a lot of fresh answers to impact your net income for years to come.
I hope that you will become energised by the opportunities that exist within your business and feel confident that I can help you move forward with your plans.
If you would like to work with a dynamic team which really will add to your net income, contact us now for a FREE, no obligation consultation to see how you can boost your marketing in these challenging times...
Free Trial Offer
No obligation meeting
I will come armed with a short but focussed list of questions for you to answer about your business and your marketing strategy. I don't need to know your bottom-line but I do need the point from which we are going to grow your business.
The trial meeting should provide you with new answers and end by us laying down an informal plan which would generate a lot of fresh answers to impact your net income for years to come.
Does it matter if I know your business sector? Actually it doesn't so long as you do! I may well see opportunities that those close to your business cannot.
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"If you are not absolutely delighted, we'll give you your money back, no questions asked"
It's a big decision to work with someone new
These are all questions that you can only answer by trying us,
so we want to make the decision easy for you.
We are so confident that we can make a difference, that If we start working together and you are unhappy, we will give you your money back, no quibble.
Can you think of a reason not to give us a try?
You'll find us here:
Azzurro Marketing
Design House
19 Retreat Road
Hockley
Essex
SS5 4BU
T: 0845 00 99 192
E: info_azzurromarketing.co.uk
Any questions:
"For success, attitude is equally as important as ability"
Sir Walter Scott
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Why B2B Marketing Should be Subtle
Subtle adj. Showing or making, or capable of showing or making, fine distinctions of meaning.
How many times have you been told that: great marketing has to be "off the wall"; your message really needs to "wow" your audience; you have to be loud to stand out from the crowd.
Consumer marketing tactics are frequently about big-budget, high-impact campaigns. But if you're selling services to other businesses you might want to consider a different approach.
Often it's the subtle message that makes a difference. Not one that's really loud, but one that really hits the mark with the audience. Sometimes you need to fine tune your marketing message in subtle ways to make a bigger impact.
The sort of subtleness I'm talking about could be:
You should think about the benefits of preparing different versions of your standard promotional message. Pay attention to the specific audience of the particular marketing activity you are implementing.
Subtleness = Understanding. Clients will recognise your understanding of their situation or industry and you will be viewed as a specialist.
A strong benefit of this approach is that - as a specialist - you can avoid being perceived as a commodity. Consequently you are in a much stronger position to close the sale without being pressured into price concessions.
For example, on a web site describe your services in different ways to appeal to different types of clients. If you need a brochure to use with a variety of client types, consider segmenting the information so you can demonstrate benefits in a relevant way.
The key is to pay attention to the little things that make a big difference. A great article on how email messages can be customised in subtle ways can be found here.
This subtle approach can easily be used in personal presentations. You may have one "30 second introduction" or "elevator pitch" that you use at a general business networking event. You could also have another version of your introduction to use at a meeting of colleagues within your own industry.
Take up the challenge to be subtle. It works.
6 Vital Steps to Successful Marketing
The Easiest Marketing Plan Ever
A Marketing Myth
The Biggest Marketing Problem
B2B Marketing Should be Subtle
15 Useful Marketing Tips
Marketing for Profit - 6 Vital Steps to Successful Marketing
MORE marketing tips....
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SME Marketing Advice - Azzurro - Hockley - Essex Tel: 0845 00 99 192
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